Service: Website development

Name: Rubicon launch campaign

Time: 2009. Apr.

View at: http://campaign.rubiconworld.com.cn/rubicon.html

Summary: A more impactful launch communication in the beginning of Launch Phase. It could be advertising, PR, online campaign to launch the idea of Jeep with the whole range of Jeep product (with the New Jeep Rubicon). It is actually saying all new Jeep products is defining the new Off-Road culture in the world and particularly in China. At the same time, announcing the “In search of Rubicon" to successfully launch Rubicon in a more integrated and effective way. This campaign help to create Jeep leading image in SUV market, and increase showroom traffic and sales leads, as well as draw more consumer's attention to the proudcts.