Service: official site revamping

Name: Dodge official site

Time: 2009. Mar.

View at: http://www.dodge.cn/

Summary: As one of three major brand of Chrysler, Dodge’s official site was still in Poor performance situation. At the beginning of 2009, A4A did a comprehensive revamping for this official site including visual design, consumer experience, observation system building and CRM etc. After the revamped site launching, all the data performance and consumer satisfaction have a great increasing. It also played a very important role in the successful launch of JCUV campaign.